People from al over the world come to the melting pot of America. But that doesn't mean they want to forget where they came from. Thanks to globalization and satellite networks the most popular channels from India, China, the Middle East and more are able to be seen right here.
Dish Network offers the most comprehensive TV packages to many of these nationalities. The agency's job was to target those people predominantly through direct mail and online advertising. It was important to stay up to date with whatever was happening back home, from holidays to the latest shows to cricket league championships.
The video included here was part of a Youtube campaign that had the "freeze" perfectly timed to keep people from hitting the "skip this ad" button.