FairPoint is a local telecom in Northern New England (Maine, Vermont, and New Hampshire).
At the time we started working with them, they were recovering from difficult times, and eager to start anew. In a short time we had several innovative campaigns that played off the frustrations many people have with their telecoms: they get a great introductory rate, and then watch as their bills skyrocket.
The first of our campaigns took this on directly with a 4 year price lock guarantee. The second went even further by doing the exact opposite of what usually happens by actually dropping the price of loyal customers. "A great deal that gets even better."
The efforts were so successful that at one point they had to slow down some of the advertising because their call centers were so overwhelmed! Our campaign included everything including direct mail, TV, radio, and a complete e-commerce website redesign.