Verizon was given a large imprint in the Consol Energy Center, home of the Pittsburgh Penguins. Our assignment included building the space itself, fan interactions during the game, and pre-game radio spots. The Fan Zone itself had two key components:

1. The Verizon Slapshot Challenge — Fans were given the opportunity to shoot a puck, and a radar showed how fast it was. The activation would also automatically build a .gif which could be shared by SMS, Facebook, or Twitter.

2. Video Air Hockey — We custom built a 70" video air hockey table that could be used in a variety of ways. You could simply play with a friend, play as part of a larger tournament with prizes, or as part of our larger fan interaction, special games could be mirrored live on the Jumbotron inside the arena.