P&G brands like Tide, Downy, and Swiffer are ubiquitous in the U.S., but not quite as well known in many countries overseas.
Fortunately, when selling to countries like China, Korea, and Australia, we do have one huge advantage: the "Made in the USA" label. While in the U.S. that label is mostly about patriotism, overseas it's seen as a badge of quality.
The pieces on this page were focused on these emerging markets for P&G. They were also accompanied by scripts for in-store demos, so customers could see the products' quality for themselves.